Integrated Capital Market Communication

The fourth RIC-Conference puts Integrated Capital Market Communication on the agenda

For many companies, success at the capital market has become a question of communication. Consequently, Public Relations, Investor Relations and other forms of communication are gaining importance as complements to classical Financial Reporting. Likewise, the spectrum of relevant content is broadening, notably through the ongoing integration of non-financial information. On August the 16th and 17th, 2018, the HHL Chair of Accounting and Auditing invited to the 4th RIC-Conference under the headline Research on Reporting, Communication and Perception at the Capital Market to discuss these and other topics and present current research projects.

Besides doctoral students from Accounting and Finance from Central Germany, the list of participants also included Professor Dr. Christian Pieter Hoffman and Mrs. Sandra Tietz from the Institute of Communication and Media Studies of the University of Leipzig. Professor Dr. Henning Zülch, holder of the chair of Accounting and Auditing at HHL highlighted the uniqueness and potential of the format:

“Integrated Capital Market Communication is still Terra Incognita to many in the German Research Environment. As such, we are proud that we, as HHL, have occupied this topic so firmly and from an early stage. We are happy to contribute to the exchange within the community together with the University of Leipzig.”

Christian Hoffmann

Professor Dr. Christian Pieter Hoffman from the Institute of Communication and Media Studies of the University of Leipzig, added: “We discovered many links to our work in communication science. For the future, we see great potential to intensify our cooperation in teaching and research.”

After the first day, the participants came together for a spontaneous rooftop-party and networking, enjoying the view at Leipzig’s famous Thomaskirche before continuing their discussions in further panel-sessions on the second day.

Written by Carl Weuster

#research #accounting #together
Foto of the group (c) HHL – Iona Dutz
Foto of Prof. Hofmann (c) University of Leipzig