HHL


Marketing as a Mindset

Viewing Marketing Not as a Function, but as a Mindset Prof. Dr. Carsten Bartsch, obtained his doctorate from HHL Leipzig Graduate School of Management in 2001 and is teaching at HHL within the MBA programs…









How Companies Can Increase Innovativeness

How Companies Can Increase Innovativeness

Dissertation “Die Innovationsfähigkeit von Unternehmen. Messen, analysieren und steigern” (“Corporate innovativeness. Measuring, analyzing and improving”) by Dr. Jens-Uwe Meyer at HHL Leipzig Graduate School of Management. Between 2001 and today, DHL, the parcel and express…