digital leadership


SVI-Endowed Chair of Marketing

The German Economy Must Get Moving in the Digital Transformation

Prof. Dr. Manfred Kirchgeorg, who holds the SVI-Endowed Chair of Marketing organized the 69th Leadership Talk of the Academic Society for Marketing and Business Leadership titled “Strategy and Process Go Digital” in cooperation with McKinsey…


German Efficiency: Why German Companies Rank Among the Best in the World Despite Deficits in Digitalization

German Efficiency. German Companies and Digitalization

Why German Companies Rank Among the Best in the World Despite Deficits in Digitalization The German economy is dealing with digital transformation like never before. While German companies might proceed at a slower pace than…