Prof. Dr. Manfred Kirchgeorg New Head of MoC Curriculum Council at Harvard Business School

Since 2008,  Professor Manfred Kirchgeorg together with Professor Wilhelm Althammer has been teaching the Microeconomics of Competitiveness (MoC) course at HHL Leipzig Graduate School of Management. The course explores the determinants of competitiveness and successful economic development viewed from a bottom-up, microeconomic perspective. In December 2017, Professor Kirchgeorg was appointed new head of the MoC Curriculum Council, a council of the MoC affiliate network.

The MoC affiliate network was founded in 2002 and has grown by roughly ten affiliate institutions per year and currently records over 100 institutions from 67 countries. Over the last decade, MoC affiliates have taught 1,838 MoC courses, reaching more than 64,000 students (MoC Impact Report 2016). The MoC affiliate network has evolved beyond just a platform for teaching and research to become a tool to influence and to support economic development around the world.
The MoC Network was founded by Professor Michael Porter who was awarded the honory doctorate of HHL in 2008, and a team of colleagues at the Institute of Strategy and Competitiveness (ISC) at Harvard Business School. The MoC course is specifically designed to be taught in Harvard and in collaboration with educational institutions around the world. HHL is one of these institutions. The course is not only an educational vehicle but also a tool to enable an institution and its people to influence and to support economic development in the country and region. In early 2000, Professor Kirchgeorg was involved to set up the cluster processes in the region Mitteldeutschland. He is also a founding member of the Automotive Cluster Ostdeutschland (ACOD) and he developed cluster monitoring tools for the city of Leipzig and Mitteldeutschland.

Prof. Dr. Manfred Kirchgeorg, SVI-Endowed Chair of Marketing, esp. E-Commerce and Cross-Media Management

The growth of the MoC affiliate network has broadened the activities of the MoC affiliate faculty beyond classroom teaching to include engagement in content related research, leadership and participation in competitiveness and cluster initiatives, as well as the development of competitiveness institutes.

Some years ago, a formalized governance structure was created to support the growth of the network in areas beyond the classroom. Five councils were established to provide leadership and collective governance as well as to facilitate greater impact of the MoC affiliate network. The Curriculum Council is one of these councils. It supports course content development and sharing information on teaching the MoC curriculum. This is accomplished through collecting and facilitating the development of case studies by affiliates, sharing teaching experiences and methods, and supporting the integration of the MoC curriculum into official university course platforms. Professor Kirchgeorg will head the MoC Curriculum Council for the next two years.