Marketing as a Mindset

Viewing Marketing Not as a Function, but as a Mindset Prof. Dr. Carsten Bartsch, obtained his doctorate from HHL Leipzig Graduate School of Management in 2001 and is teaching at HHL within the MBA programs…










Small Event but Big Output

4th Workshop on Cooperative Game Theory in Business Practice Cooperative game theory provides versatile and simple tools to model the generation of surplus in a society and to study the ‘‘fair’’ or ‘‘reasonable’’ distribution of this…



Sustainable Business Ideas Dominate

More than 200 guests from Germany and abroad attended the 4th HHL International Investors Day on June 13/14, 2017 hosted by Germany’s leading entrepreneurial university. This unique event brought together founders with potential investors, established…