Demographic change cannot be stopped. This is particularly challenging for companies that are faced with the highly debated shortage in skilled workers and concerns about young professionals: Aging personnel and an increasing number of employees leaving due to their age cause long-lasting changes in the composition of the staff. This process is not without consequences for the companies’ knowledge base, which is the foundation for innovation and therefore for competitiveness. Especially companies in knowledge intensive industries such as the IT sector are affected, the DATEV eG is among them. DATEV eG, a Nuremberg-based software developer and IT service provider for tax consultants, auditors and lawyers, has analyzed the effects of demographic change in its staff in three initiatives since 2010, to be able to react to those changes early on. They were supported scientifically by the Center for Leading Innovation & Cooperation of HHL Leipzig Graduate School of Management. According to Prof. Dr. Kathrin M. Möslein, Academic Director of CLIC, the scientific evaluation shows that a company needs to adjust to the challenges of demographic changes on three levels in order to sustain and develop innovative power: the ability to adjust to new market and environmental conditions (organizational assets), social relationships that connect individuals (social assets) as well as the will and ability of individuals to learn (human assets).
The project “TANDEM – Exchange of Innovation and Experience in the Demographic Change” (FKZ: 01HH11091) is funded by the Federal Ministry of Education and Research and the European Social Fund (ESF).
For more information, see the press release here.
The final report in German can be downloaded here.
A video of the project in German can be watched here.