Combining Brand Management Lecture with Porsche Visit

Written by Petra Spanka, Senior Manager Student Recruitment MBA

After their first week at HHL in January this year, the GEMBA5 class now returned to campus for their next residential week.

Three weeks ago, the group continued their program with a week full of lectures on Business Process Management, Innovation Management, and others.

The students spent all of Wednesday at the Porsche plant, combining a lecture on Brand Management with a factory tour. Professor Kirchgeorg also integrated a case study on Porsche for the students to work on.

Taking advantage of the beautiful weather, the group went on a dine-around-tour one evening. Starting off with the sunset on the city tower, the tour took the participants to places like Moritzbastei and Barthel’s Hof where they enjoyed different courses of their menu. In between, an experienced guide introduced them to the tales and stories of Leipzig’s history.


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